What is DMI

Design management is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organisation for design.

The objective of design management is to develop and maintain a business environment in which an organisation can achieve its strategic and mission goals through design, and by establishing and managing an efficient and effective system. Design management is a comprehensive activity at all levels of business (operational to strategic), from the discovery phase to the execution phase. 

Design managers are professionals with excellent communication skills, deep understanding of design methods and thinking, empathy for the needs of all involved stake holders and with strong managerial skills, to make sure that projects deliver as needed.